High Fashion Meets E-Commerce

Theory

Art Direction and digital launch strategy for an invitation only, pre-launch event for a full price Theory capsule collection.

Photography: Seiji Fujimori

E-Commerce meets high fashion.

By combining a personalized customer experience through the Gilt platform and industry leading technology with cool, expertly tailored pieces made from the best materials, an on brand editorial approach to e-commerce imagery resulted in a 100% sell through before the collection launched.